The first mental health membership built for wellness brands.

The SHiFT Wellness Pilot is a year-long, no-cost partnership for forward-thinking wellness brands. It gives your community free access to therapist-led psychoeducation, private community support, and experiential tools designed to deepen engagement, improve retention, and strengthen mind–body connection.

Because physical wellness alone is no longer enough. Research shows that members drop off due to emotional stress far more often than physical limitations. Burnout, self-doubt, loneliness, low motivation, and emotional dysregulation all interfere with consistency and long-term commitment. By integrating emotional support into the wellness journey, you help members stay connected, motivated, and supported, which directly improves retention.

SHiFT is a seamless add-on. Your members receive a secure login, and you receive co-branded assets to promote it. Whether you run a gym, yoga studio, Pilates studio, spa, mindfulness center, recovery lab, or country club, the emotional wellness layer enhances your current offering rather than replacing anything. It deepens the experience your business already provides, and signals that you genuinely care.

SHiFT is the first emotional wellness platform that blends therapist-led MasterSessions with a safe, connected community. Unlike meditation apps or traditional mental health platforms, SHiFT delivers lived-experience teaching, interactive tools, and a community approach to healing and growth. It's not therapy, it's a guided, self-paced journey where real people learn, grow, and transform together.

Members stay consistent when they feel emotionally supported and connected. Studies show that 70% of people remain loyal to a wellness business because of community, not products. SHiFT provides that emotional glue: a sense of belonging, accountability, and inner motivation that keeps members showing up even when life gets hard. Emotional wellness reduces drop-off, increases commitment, and strengthens the bond members feel with your brand.

Each member receives a secure, private login that unlocks full access to the SHiFT emotional wellness journey. Members can move at their own pace through therapist-led on-demand MasterSessions, join weekly live MiniSessions for real-time learning and support, and participate in our bi-weekly Men's and Women's Groups facilitated by experienced leaders. They can choose to engage with the SHiFT community or enjoy a completely self-guided experience. SHiFT is accessible anytime, anywhere - on the web or through our iOS and Android apps - making emotional wellness easy to integrate into daily life.

SHiFT gives every member the freedom to engage in the way that feels best for them. Some prefer to learn privately, moving through MasterSessions at their own pace. Others thrive in connection - joining live sessions, community circles, or guided group experiences when they're ready. Whether a member wants a quiet, self-guided journey or the energy of growing alongside others, SHiFT adapts to their comfort level. It's emotional wellness designed to meet every member exactly where they are.

Yes. SHiFT is built around safety. Every member is photo-verified, every profile is authenticated, and anonymous accounts are not allowed. The community is trauma-informed, compassionately moderated, and designed to eliminate bots, trolls, and fake identities. Members feel safe, seen, and supported, which makes emotional growth possible.

As a 2026 Pilot Partner, your members receive a full year of free access to SHiFT, and your brand receives co-branded integration, founder-led onboarding, and a done-for-you launch toolkit that makes rollout effortless. You'll also receive a SHiFT Wellness Partner badge to showcase your commitment to supporting the whole being of your members - mind, heart, and body. Because we deeply value our founding partners, we view this pilot as a true co-creation. Your insights help shape SHiFT as a disruptive, first-of-its-kind product in the wellness space, and you'll receive founder pricing for 2027 should you choose to continue.

Not at all. SHiFT is designed to enhance the work your team already does. Trainers, instructors, and coaches can reference SHiFT concepts - such as our MasterSession series on limiting beliefs - to help members navigate the inner work that drives consistency and long-term commitment. SHiFT is a complementary resource that strengthens your staff's expertise, not a replacement for it.

No. SHiFT is non-clinical psychoeducation. SHiFT does not replace therapy; in many cases, it actually creates the demand for deeper therapeutic work by helping members recognize patterns and develop the language to seek further support. SHiFT is a powerful complement to therapy, not a substitute for it.

We've designed the SHiFT Wellness Pilot to be as effortless as possible. SHiFT handles all technology, member access, education, and community support. Your team simply shares the launch announcements we provide and invites your members to join. It can be as easy as posting a sign in your space and sending a couple of emails with steps for downloading the app or accessing the web version. SHiFT is a high-impact, low-lift addition to your wellness offering.

Before the pilot ends, we'll share engagement data and member feedback so you can see the impact firsthand. If you choose to continue, you'll receive exclusive founder pricing. If not, your members will be offered a founder rate so they can continue their personal SHiFT journey independently. Either way, the wellness gains are theirs to keep.